Online tools that can help a business

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Google Analytics

A great tool that could help your business is Google Analytics. If you are interested in the traffic that comes to your website and want to find out more about it, Analytics will help you. The great thing about Analytics is that it is free to use, and it is also easy to navigate. If you want to take advantage of the more advanced features, you will be charged a small fee, but we highly recommend trying out the free version first.

Video makers

If you have got a decent following on social media or would like one, adding video content to your page could really help your business. It is easy to find a video maker online, and you can get started straight away using the free themes and soundtracks. Video content works great on social media if it is interesting and is shared by your followers. This will then attract more traffic to your page.

Hootsuite

It can be very time-consuming to write social media posts and make sure that they are posted when your target audience may be active. Luckily, there is a great online tool for this. Hootsuite is a social media management tool that allows you to schedule your posts in advance and distribute them across the different channels on which you are active. This is great as it means that you will always target the right audience, and it also allows you to monitor what is being said about your company.

Yelp

When you run a business, it is important to know what your customers are saying about you. There are lots of websites out there that allow users to review businesses, and it is important to stay on top of what these people are saying. Yelp is a website that is full of reviews about businesses everywhere. If you own a business, you are able to claim your business for free and respond to what your customers are saying. This is a great tool as feedback can be constructive and this can help you to improve your business in the future. It is important to take control of your business page on Yelp because it is likely to already have some reviews on there.

WordPress

Our final online tool for you is WordPress and other blogging websites. Having a blog on your website is great because it gives your visitors more of an insight into what your business is about. You can also use a blog to show off your expertise in your field and then in turn attract more customers. There are lots of themes for you to choose from, and it is possible to use the paid or free version. If you don’t already have one, sign up and get started today!

  AUTHOR
Boksburg Advertiser

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